Our Brands

Strong and Successful – Around the Globe

Close to ConsumersProducts Tailored to Skin Care Needs

Beiersdorf’s products are successful everywhere in the world because consumers trust us. To further strengthen this trust we are making substantial investments in dermatological research and innovative technologies, global and local trend analyses, and a consistent global brand identity.

Beiersdorf’s brands unite international trends with regional consumer needs because no two markets are the same and consumer skin care requirements differ considerably from continent to continent. We conduct extensive consumer surveys and operate local Skin Research Centers to stay as close as possible to our consumers.

One of the factors driving our global success is our innovation ability. Product research and development activities have always played a key role within the Beiersdorf organization. Many of our Research & Development project results, such as the invention of NIVEA Creme which revolutionized skin care in 1911, have helped us to establish global standards.

NIVEA

NIVEA

Our most important brand has enjoyed over 100 years of success and is today one of the world’s largest skin care brands.

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Eucerin

Eucerin

Pharmacists, dermatologists, and consumers around the world trust in Eucerin’s medical skin care competence.

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NIVEA MEN

NIVEA MEN

The modern and effective products of the NIVEA MEN brand are leading in the international men’s skin care market.

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Elastoplast

Elastoplast

Today a globally successful brand, Hansaplast revolutionized the plaster and wound care market over 90 years ago.

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Atrixo

Atrixo

Your hands are in use all day which often means they are exposed to harsh environments that can leave them feeling dry. For over five decades, Atrixo has been a trusted choice for busy hands.

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