Innovation

Focus on Skin Care. Closer to Markets.

Learning from the skin – Beiersdorf's researchers have been following this guiding principle since the company's beginnings 130 years ago. And today at the Hamburg Research Center, over 500 scientists work with deep dedication and great success on unlocking the skin's complex processes in order to develop better and better skin care products on the basis of this newfound knowledge. Their findings on the skin's own or other natural ingredients that control and stimulate the metabolic processes in both individual skin cells as well as the skin as an entire organ have been incorporated and continue to be incorporated into new products from Beiersdorf's brands. This is because early and continuous skin care is not only related to attractiveness and wellbeing – Beiersdorf's products also play a crucial role in the skin health.

Since the very beginning, the Beiersdorf company and its dermatological expertise have been synonymous with groundbreaking innovations – even the introduction of Eucerin (1900) and NIVEA Creme (1911) was based on systematic advancements to emulsions which were achieved working in close collaboration with dermatological researchers. Beiersdorf has remained true to this principle until today – demonstrated by the discovery of the skin-rejuvenating and wrinkle-reducing coenzyme Q10 and the excellent skin-moisturizing properties of the ingredient Hydra IQ, as well as the invention of the first deodorant that protects against textile discoloration or stress-induced perspiration.

Over the course of the company's history, the broad range of technical expertise contained within the Beiersdorf Research Center has repeatedly led to methods of analyzing and evaluating the effectiveness of skin care products designed and tested by Beiersdorf becoming industry-wide and global standards. One example of this is the skin protection factor, which makes it possible to scientifically compare the effectiveness of sunscreen products. Beiersdorf Research played a key role in the development and establishment of its measurement procedure, and the company had already begun to indicate the sun protection factor on NIVEA sunscreen products back in 1975.

The quality of Beiersdorf products is not based only on dermatological expertise, however, but also on profound knowledge of consumer's desires and needs. Beiersdorf brands are extremely well-trusted all over the world – not least because they are remarkably gentle on the skin. But the needs of human skin and for body care are different, varying according to skin type, age, or gender, as well as weather conditions and specific ethnic or culture characteristics. In order to better and more quickly meet the needs of consumers in all parts of the world, Beiersdorf has established regional research and development laboratories in China and Mexico.

Quick Facts
  • Research at Beiersdorf

    Over 500 research cooperations with universities, research centers and start-ups worldwide
    Over 637 employees work in Research & Development worldwide
    Laboratories in Germany, Brazil, China, India, Japan, Mexico and the USA to study and meet regional skin care needs
    Approx. €183 million annual investment into research and development
    International Open Innovation initiative launched in 2010 to increase our innovative capacity

From the Idea to a Finished Product

From the Idea to a Finished Product

It is often a long process to develop an idea into a finished product. Here you can follow the development process from searching for an ingredient to a jar of cream sitting on a retailer's shelf.

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From the Idea to a Finished Product

From the Idea to a Finished Product

Today, Beiersdorf can look back on over 130 years of skin care expertise. Over the years, the company repeatedly set new standards with its innovative products and will continue to do so in the future.

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Skin Research

Skin Research

Uncovering natural active principles for even better skin care calls for researchers with expertise, perseverance, creativity, and a love of the skin. The results of this research work are the key to the success of Beiersdorf's care products.

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Worldwide skin care

Worldwide skin care

The individuality of skin is the beginning of every product development at Beiersdorf's skin research center.  And because consumers' needs are different around the globe, Beiersdorf has product development labs and market research teams in different continents.

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