The Beiersdorf Research Center – The Source of Innovation

Out of love for the skin – this motto is the engine that powers the work conducted at the Beiersdorf research center. About 500 researchers and developers work in Hamburg with dedication toward creating effective and gentle skin and body care products that are tailored to a variety of consumer needs. 

A visit to the research center in Hamburg reveals the complexity of their work on this mutual task. On the ground floor, product and consumer research employees regularly speak with consumers about their usage habits and expectations. Beiersdorf product developers glean valuable information from these discussions about how the characteristics of creams, shaving foams, shampoos, and soaps are experienced, judged, and desired. Also on the ground floor, in bathrooms designed especially for this purpose, they can observe how consumers use a variety of products. In this process, they gain important knowledge about how usage and packaging can be optimized and how the products can be designed so that they are even easier to use.

Meanwhile, one flight up, testers sweat in a “hot room” in the name of deodorant research. Here at the testing center, the focus is on the systematic and scientific evaluation of the effectiveness of all of Beiersdorf’s products. Here researchers measure the depth of subjects’ wrinkles before and after the use of antiwrinkle creams; they examine the effects of skin-tightening products deep in the skin using laser microscopes; and professional hair stylists test the effects of hair care products at the in-house hair salon. A total of 1,300 studies with 40,000 subjects were carried out at the testing center in 2013 alone.
The floors above the testing area are home to the skin researchers’ laboratories. With the help of electron microscopes and biochemical, molecular biological, and cell dynamic procedures, the researchers (human, cell, and molecular biologists, immunologists, and biochemists) take some very close looks – they study the processes in the depths of human skin using cell cultures to gain new knowledge of how they can better support the skin’s own metabolic processes. This is the source of Beiersdorf’s innovative ingredients – those that regulate sensitive, dry, or oily skin; those that keep older skin looking young for longer; those that make shower products skin-friendly, protect skin from sunburns, and keep excessive perspiration at bay. 

The skin researchers then pass along the promising results of their work to their coworkers in product development, where the experts on formula technologies spend a significant amount of time carefully mixing ingredients for a new lotion or cream until the results meet the product developers’ high standards. The result of their development work will pass through a number of hands until it is finally available as a product. Its effectiveness, tolerance by the skin, and stability are first tested, and then it is thoroughly evaluated by test subjects. In addition, it must pass market research studies, and the employees from packaging development need to design attractive, practical, harmless, material-saving, and environmentally friendly packaging for it. Working at the Beiersdorf Research Center – Out of Love for the Skin.  

Quick Facts
  • Skin Research Center

    Globally renowned and one of the largest and most modern in Europe
    More than 2,000 studies with 45,000 test persons per year
    800 studies annually at 50 external test institutes worldwide
    2004: €38 mio. invest in the expansion of the skin research institute
    2004: expansion of the skin research institute to 16,000 square meters

skin-research

skin-research

Uncovering natural active principles for even better skin care calls for researchers with expertise, perseverance, creativity, and a love of the skin. The results of this research work are the key to the success of Beiersdorf's care products.

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consumer-research

consumer-research

Being close to consumers is extremely important to Beiersdorf. A team of consumer researchers get up close and personal with consumers at the Research Center to become better acquainted with their needs and desires. Their comments and evaluations provide Beiersdorf's product developers with valuable information for their work.

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product-development

product-development

It is often a long process to develop an idea into a finished product. Here you can follow the development process from searching for an ingredient to a jar of cream sitting on a retailer's shelf.

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