started in 1936: After tanned skin increasingly became the trend in the
western world in the 1920s, Beiersdorf started an intensive research regarding the
effects of UV rays on the skin, and developed the first sunscreen products,
NIVEA Nut Oil and Ultra Oil.
Beiersdorf propagates the idea of introducing the sun protection factor (SPF)
defined about ten years earlier to allow people to compare the effectiveness
of sunscreen products scientifically, supports the notion of indicating SPF
on sunscreen products, and as a result, plays a significant role in the
advancement and establishment of the necessary scientific protocols. This
concept later becomes the general measure for determining the effectiveness
of sunscreen products.
1980s: On the basis of previous
research, Beiersdorf product developers succeed in producing the first
sunscreen with an SPF of 12 – unusually high at the time.
1990s: Beiersdorf researchers discover
changes in skin cells resulting from both UVB and UVA rays. They thereby
recognize the long-term effects of UVA rays in relation to skin aging as well
as the urgent need to develop more effective UVA filters.
2005: As the first company to do so,
Beiersdorf launches sunscreen products under the NIVEA brand with increased
UVA protection matched to the UVB protection.
2008: In the western world, a suntan has
been in fashion since the beginning of the previous century, with healthy,
suntanned skin considered attractive. This is why Beiersdorf conducts
intensive research into the effects of UV rays on the skin and the biological
mechanisms of pigmentation. The latest achievement is the development of the
innovative sunscreen product NIVEA Sun Protect & Bronze, which protects
effectively against UVA and UVB rays and simultaneously promotes
skin pigmentation in a natural way through the use of glycyrrhizin.
Research Today: Today at Beiersdorf’s
skin research labs, research is already being conducted for the next
generation of sunscreen products. The focus is on innovative primarily
plant-based ingredients (such as antioxidants) that support the cells’ own
protection and repair functions.