Our Road to SustainabilityTaking Responsibility for the Future

Sustainability has a long tradition at Beiersdorf. Maintaining the balance between protecting our environment, social responsibility, and economic success has been a natural part of our corporate culture since 1882.  

A selection of examples from the company’s history provides a snapshot of what we have already achieved: 


Dr. Oscar Troplowitz, the Hamburg-based entrepreneur who took over from company founder Paul C. Beiersdorf, reduces the working week from 60 to 48 hours between 1892 and 1912. In 1912, following a survey, the 2½-hour lunch break is reduced to half an hour, in return for which lunch was provided free of charge.


Beiersdorf opens a company kindergarten, one of the first companies in Germany to do so. This continues to help our employees in Hamburg (Germany) to successfully combine work and family life to this day.


Beiersdorf eliminates ozone-depleting CFCs from spray cans.


Beiersdorf becomes a leader in developing alternatives to animal testing.


In Germany, Beiersdorf is a founding member of the "Grüner Punkt" packaging recycling program. Similar systems also exist in other European countries such as Austria (ARA), Spain (ECOEMBES) and Poland (Rekopol SA).


Beiersdorf introduces an 8x4 deodorant spray range with a reusable pump dispenser and packaging made from 80% recycled paper. This product packaging receives numerous environmental awards. However, due to prevailing market conditions the reusable pump dispenser is too ahead of its time and subsequently disappears from the market.


As part of Beiersdorf’s commitment to reduce packaging, we introduce refill pouches for various product categories.


Beiersdorf takes part in the worldwide "Responsible Care" initiative. This initiative aims to continually improve the protection of health and the environment, as well as the safety of employees and fellow citizens.


Beiersdorf publishes its first sustainability report.


With the introduction of the Global Sustainability Management System, Beiersdorf enhances its management processes which relate to the areas environment, health and safety and social responsibility.


NIVEA and the children’s development organization Plan International form a 3-year global partnership to help deprived children all around the world to reach their full potential by enhancing their educational prospects.


Beiersdorf introduces its "We care." sustainability strategy which focuses on the three fields of activity "Products", "Planet", and "People" and defines clear, long-term commitments for 2020.


Beiersdorf continues its drive to reduce packaging material. Material usage for the new NIVEA Body products has been decreased by 15%, saving roughly 350 tons of packaging material every year. In addition, logistics were optimized so that more products can be transported per pallet and CO2 emissions are reduced significantly


Under the slogan "NIVEA cares for family" Beiersdorf’s flagship brand NIVEA puts families at the center of its social commitment. Through long-term projects NIVEA aims to strengthen families in three key areas: competencies for children, mothers’ empowerment and family time.


In July 2014 we introduced a new software to support our global sustainability management. Worldwide sustainability indicators can be collected, evaluated and processed using "susy" (Sustainability System).


To reduce the impact of our products on the environment we use Life-Cycle Analysis (LCA). In 2015, we created a simulation tool in the area of packaging development based on the LCA approach. This tool enables us to evaluate alternative product-packaging materials in terms of their environmental impact.


We continually search for opportunities to minimize our ecological footprint. As we have already exceeded our original Planet target for 2020, we have developed a new climate target in 2016: By 2025 we will reduce our energy-related CO2 emissions per product manufactured by 70% (base year 2014).