• Focus on Skin Care

    We have dedicated ourselves to meeting our consumers’ individual needs and are considered to be the inventors of modern skin care

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  • Strong Brands

    We focus clearly on the needs of our consumers – with strong and successful brands which we develop and maintain on an ongoing basis

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  • Close to Consumers

    Our brands are successful around the world because consumers trust them – We offer effective skin care products for all skin types globally and regionally

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Our Top Brands

... are globally successful
because consumers all
over the world trust them
About Beiersdorf
  • Company Basics

    Beiersdorf is considered to be the inventor of modern skin care
    Each employee contributes to the company’s success and continuing development
    In our product development, we focus on regional features and consumers needs
    The NIVEA brand has enjoyed market success for over 100 years
    Innovative products and strong brands are the reasons for our success

Our Profile

Beiersdorf is a global skin care company. Our research expertise, innovative products, and strong brands are the reasons for our success.


Our most important brand has enjoyed over 100 years of success and is today one of the world’s largest skin care brands.

Beiersdorf Worldwide

We have more than 150 affiliates around the globe. Worldwide, Beiersdorf employs over 16,500 people of whom 965 are scientists.


Do you have questions or require further information? Feel free to contact us.

Our Strategy

Our vision is to be the number one in skin care in our markets and categories. Our compass is our Blue Agenda: It defines the course we are adopting to face the challenges of the future and with which we intend to reach our goals. We want to generate sustainable growth and further increase the profitability of our company.