We are Skin Care

At Beiersdorf, we’ve been helping people to feel good in their skin for over 130 years. How? By developing innovative skin care brands that help people look, feel and live well.

We’re a global business with one collective goal: to become the world’s No.1 skincare company. Together, we transform complex science into easy-to-use products that are loved and trusted by millions of customers, around the globe.

We understand that feeling good in your skin means different things to different people. It’s why our three global brands – NIVEA, Eucerin and La Prairie – expertly tailor their products to meet the unique needs of our customers. And, it’s why we passionately craft each and every one of our formulas with our key values – care, simplicity, courage and trust – in mind.

Strong Global Brands

Making people feel good in their skin means different things to different people. That’s why, across our three global skin care brands – NIVEA, Eucerin, and La Prairie – we cater for all sorts of needs and operate across different markets: mass market, dermocosmetics, and premium.

A global business with over 150 affiliates worldwide and two distinct segments:

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