NIVEA is one of our best-known and most trusted brands. With over 100 years of success around the world, NIVEA has been looking after people from all walks of life for over a century.
Researchers at Beiersdorf have spent over 130 years unlocking skin’s complex processes to develop skin care products that are trusted the world over.
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At Beiersdorf, we’ve been helping people to feel good in their skin for over 130 years. How? By developing innovative skin care brands that help people look, feel and live well.
We’re a global business with one collective goal: to become the world’s No.1 skincare company. Together, we transform complex science into easy-to-use products that are loved and trusted by millions of customers, around the globe.
We understand that feeling good in your skin means different things to different people. It’s why our three global brands – NIVEA, Eucerin and La Prairie – expertly tailor their products to meet the unique needs of our customers. And, it’s why we passionately craft each and every one of our formulas with our key values – care, simplicity, courage and trust – in mind.
Our passion for skin care is what drives us and makes us unique. Our brands and skin care products are trusted by consumers – both locally and regionally.
Making people feel good in their skin means different things to different people. That’s why, across our three global skin care brands – NIVEA, Eucerin, and La Prairie – we cater for all sorts of needs and operate across different markets: mass market, dermocosmetics, and premium.
Nivea
NIVEA, our iconic brand, is one of the world’s largest skin care brands. It stands for values like trust, security, family, and reliable care for all skin types and is available in about 200 markets around the world.
Eucerin
Eucerin is synonymous with innovative medical skin care and is trusted by dermatologists and consumers across the globe. This high-quality product range is among the world’s leading dermocosmetics brands and is sold in pharmacies in over 60 countries.
La Prairie, our anti-aging luxury skin care brand, is based on the latest scientific findings as well as over 50 years of research expertise. The products are sold in selected retail outlets in over 90 countries.
Our Consumer Business Segment
Our innovative, skin care and body care products are used and trusted by millions of our customers every day. But to ensure we continue to provide them with the range of easy-to-use products they want, we listen, understand and tailor our innovations to their individual needs.
Our Tesa Business Segment
As one of the world’s leading manufacturers of self-adhesive product solutions, we provide our industrial customers with superior technology that is reliable and innovative. Operating as an independent business unit since 2001, we’re continuously striving to develop solutions that are effective and inspired.
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