I joined Beiersdorf on the graduate scheme in 2004 and I have
moved and progressed through various roles and departments over the last 13
years - covering Sales, Shopper & Customer Marketing, Brand Marketing and
Digital. Most recently I have taken up a new role as European Director of
As Head of this relatively new department, working across
multiple countries and markets, it’s extremely exciting to be leading the way
in a new growth area.
Gifting is as unique part of our business to work in, as it
is like running your own business, within a business – thinking of the end to
end approach, from strategy and product development, to production, sales and
As European Gifting Director I’m responsible for creating a
cross-market strategy, and leading my team to develop new gift products that
will help to bring our brand to life in new and exciting ways. It’s an
extremely entrepreneurial role and, at times, it requires us to take risks.
Every day I work alongside my team to think of ways to emotionally connect with
our consumers whilst delivering business results. From developing new gift sets
and products, to strategically creating commercial plans and ensuring we have
production timelines in place.
My role is a really cross-functional role that requires
someone with the ability to balance creativity and commerciality with drive and
passion. The team I work with do a fantastic job every day at ensuring no stone
is left unturned, and creativity is at the forefront of this area of our
business. This is why today gifting is a key pillar of growth, and will
continue to add to our business for the years to come.